Sequel has launched Palette with JWX and Cleeng to help the top 1% of creators turn their audiences into global media businesses.
Written by
Rutger Pinas
Time
3 min read
Published on
The most successful creators have outgrown the single channel. They reach audiences across countries, work with professional teams and earn from a growing mix of revenue streams. What they often lack is a home of their own: one place where their brand, content and commercial ambitions come together.
Palette is that home. Fans can watch, become members, join live events and shop, all within an experience designed around the creator’s brand.
From reach to relationship
Social platforms are where audiences discover creators. Palette is where those audiences stay. It turns reach into direct relationships, in an environment the creator owns.
Premium streaming, memberships, pay-per-view events, season passes, commerce and sponsorship all live in one place. Merchandise, tickets, limited drops and premium experiences sell through one branded storefront, right alongside the content that inspires them. Creators can combine the revenue models that suit their audience and grow across channels and markets.
A fan might start with free content, buy access to a live event, pick up a limited release and then become a member. Every step brings them closer.
Proven partners. One connected experience.
Palette is built on proven infrastructure from world-class partners:
Sequel leads the end-to-end product, from strategy and experience design to engineering. We design, build and integrate the environments where fans discover content, unlock premium experiences and make purchases across web, mobile and connected TV, translating the creator’s commercial ambitions into the right product and technology decisions.
JWX powers video management, live and on-demand delivery, and advertising.
Cleeng handles registration, subscriptions, access rights, billing and payments.
Shopify powers commerce, from merchandise and limited drops to tickets and premium experiences.
Because every capability is connected, streaming, subscription and commerce data come together in one first-party view of each fan. One coordinated team supports creators from strategy and design through launch and ongoing development.
Built around the creator’s business
No two creators share the same audience, brand or ambition, so Palette doesn’t start from a template. It starts from the business.
For one creator, that means memberships and exclusive content. For another, live events and season passes. For a third, a broad mix of streaming, commerce and advertising. Each experience is shaped by how fans want to engage and how the business wants to grow.
Creators keep control of their brand and their customer relationships, with a product that evolves as their content, audience and priorities change.
For Sequel, Palette puts our streaming media expertise to work where it matters most: helping established creators write the next chapter of their business, on their own terms.
Build, own and grow your direct-to-fan business.
About Cleeng
Cleeng provides subscriber management and retention technology for digital subscription businesses. Its platform brings together identity, access, billing, payments, subscriber analytics and customer care, helping media companies manage the full customer journey and grow recurring revenue across subscriptions, memberships, pay-per-view events and passes. Learn more about Cleeng.
About JWX
JWX provides video technology and monetisation solutions for streamers, publishers and advertisers. Uniting JW Player and Connatix, its platform helps businesses manage, deliver and monetise live and on-demand video, with built-in advertising technology, across web, mobile and connected TV. Learn more about JWX.
Written by
Rutger Pinas