A New Standard for In-Car Entertainment

The Hub redefines what’s possible inside the car with a content-first approach that places media, apps, and services at the center. Designed for every seat, every passenger, and every journey, it instantly surfaces what matters most — tailored in real time with AI-powered personalization.

From video and music to games and services, the Hub transforms vehicles into a truly immersive, multi-screen digital environment. Built as a whitelabel, modular solution, it gives automakers full flexibility to configure, brand, and scale according to their vision.

Key Highlights

• Content-first discovery – media, apps & services delivered instantly

• AI-driven personalization – adaptive recommendations for every journey

• Multi-screen engagement – a unique hub for every passenger

• Whitelabel & customizable – tailored to any brand identity

• Modular architecture – ready to evolve with future strategies

The Personalized Discovery & Entertainment Hub sets a new benchmark for in-car experiences — intelligent, seamless, and truly branded.

A Partnership for the Future

This collaboration began in April 2025, when Appning and Sequel joined forces to reimagine the future of in-car entertainment. What we are showcasing together at IBC is just the beginning of a long-term journey.

Sequel brings decades of streaming and digital expertise to design and deliver next-generation consumer experiences, from media & entertainment to automotive innovation. Together with Appning, we are building the future of connected cars.